The sunny weather prompted an unusual parade of Santa Claus through downtown St. John’s on Sunday, after the COVID19 regulations forced a hiatus in 2020.
Gaylynne LambertGulliver, Director of Marketing, Special Events and Media Relations for downtown St. John’s said anticipation ahead of this year’s event was high.
“Many people have told me they’re getting excited about this because they think it might signal a bit of a return to normalcy,” she said. LambertGulliver, the event’s official CEO – that is “leader of elf officer” – said parade participants were just as excited to be back celebrating Christmas” for the community”.
Despite being a smaller celebration than in past years, Sunday’s march featured most of the yearly classics, such as Mr. Big Stick, Maple Leaf’s bologna mascot.
In addition, the City of St. John’s collaborated with the Autism Society to incorporate a sensory-friendly zone near the intersection of Water and Prescott streets for people who are sensitive to loud noises.
Newfoundland Power also sponsored a contribution campaign for the Community Food Sharing Association, agreeing to match donations up to $10,000.
Maggie Hyslop said she has been going to Santa’s Parade every year since her parents first took her there when she was a little girl.
Now Hyslop takes his kids to the parade, and it’s always fun. “It’s good to go back to it,” she said. “It’s like the start of the Christmas season, so it’s good to start this tradition.”
The resumption of the celebrations was made even more pleasurable by the mild November weather, she noted.
“When we were kids, we used to dig a hole in the snow and sit in it to watch the procession,” she said. “So it’s perfect Santa Claus parade weather.”
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